TAKES OVER MASTERDS SPECIALIST BISTER
AND CONFIRMS HIS (INTER) NATIONAL AMBITIONS IN THE MARKET OF QUALITY MUSES

BELGIAN NATURA TAKES OVER MASTERDS SPECIALIST BISTER AND CONFIRMS HIS (INTER) NATIONAL AMBITIONS ON THE MARKET OF QUALITY BREAKS

The entrepreneur Arthus de Bousies, who comes from East Flanders (Hansbeke), heads a company with 40 employees, spread over three countries, and now places itself as an important, strategic player in the market for artisan sauces and spices.

The world of artisan sauces still has a bright future ahead. With the takeover of the company Bister, known in Belgium for its brands Bister, L'Impériale, L'Etoile by Bister or still L'Ancre, the East Fleming Arthus de Bousies and his company Natura take a new step in their recovery strategy of a market that is very popular with Belgian and neighboring consumers.

One hundred years and three generations after its foundation, Bister, one of the leading sauce producers in our country and the largest mustard manufacturer and the second largest producer of piccalilli in Belgium, officially announced its acquisition by the Natura company.

Until recently, Fabienne Bister was the head of the 100-year-old firm and recently went looking for a buyer who would continue the beautiful story of the Bister brand in a sustainable and reliable way.

«It was very important to me that another Belgian family business would follow up on what my grandfather, father and I have achieved. I have full confidence in Arthus de Bousies to continue international development with respect for our values.
Our brands are strong, the projects versatile and the dynamism present more than ever ».

The Natura ambition: reviving and preserving the taste for the natural and the local

1,2,3 ... 4! After the acquisition of Natura in 2012, the Dutch company Ton’s Mosterd and the Belgian manufacturer of onion and fig preserves Top Quality in 2018, Arthus de Bousies acquires a fourth company in the same sector with Bister.
With this he confirms his ambition to become a leading player in the world of artisan sauces with Natura.

In 2012, the young entrepreneur, then 30 years old, took over the reins of the Natura company, which had 5 full-time jobs and generated a turnover of 650,000 euros.
Seven years later, the same company achieved a turnover of 3,500,000 euros and employs 20 full-time people.
But Natura's ambition does not stop here.
Thanks to the integration of Bister products, no fewer than 30 new references are being added to the range today.

With the acquisition of Bister, where all jobs are maintained, Natura now has 45 employees.

An international approach, but locally inspired

With this new acquisition, Natura is also entering the French market where Bister has already developed its activities through its sister "Our goal is to create and maintain strong and local brands in every country where we are present. With Bister," the "Belgian mustard par excellence, and" our "Natura mayonnaises and dressings, we give consumers every opportunity to to taste and (re) discover (good) taste of the natural and local ", says Arthus de Bousies, who firmly supports the maximum use of local ingredients in production.

The local and organic strategy also applies in the Netherlands, where the Ton’s Mosterd brand, acquired in 2018, is still the leader in better grocery stores and Dutch organic stores, and of course also in France.
"With Bioster, a major challenger on the French organic market, we emphasize our ambitions in this growing segment," explains Arthus.

The group that is being set up today will be able to fully enjoy the synergies in, among other things, the purchase of packaging or certain raw materials, but also in terms of marketing and sales.

Points of sale: All Natura products are available in Delhaize, Carrefour, Rob stores ...
You can find all of our Natura products at store locator www.natura.be/nl/allstore or on our online webshop www.natura.be.