MSC Cruises passengers can now explore a new world
thanks to the new international campaign “THE SEA, EVEN MORE…”

BRUSSELS, January 8, 2020 - Thanks to the new campaign "THE SEA, EVEN MORE ...", MSC Cruises is revealing to its customers the new places and countries, the new coasts and experiences that the sea can provide them with. Ennio Morricone, Oscar winner, composed the music for this campaign, the film was shot on the MSC Bellissima.

THE SEA, EVEN MORE… welcoming, daring, surprising, spectacular, exquisite, enchanting and unforgettable.

The spot for the new TV campaign was filmed in the Mediterranean, aboard the MSC Bellissima.
In addition to the TV spots, the MSC Cruises marketing campaign also includes supports for social media, posters for large format display on the street, in stations and airports or in shopping centers, digital banners and advertisements for magazines and newspapers.

In Belgium, the campaign will start on January 14 in all Belgian stations and in the Brussels metro.

Gianni Onorato, CEO: “Thanks to our new campaign, we want to show the best that the sea has to offer.
And the way we offer our customers to explore the world in an authentic and luxurious way on board particularly modern cruise ships.
As of this month, we are also the first major international cruise line to be 100% carbon neutral in its maritime operations *. "

* Offsetting the fleet's carbon emissions

Watch here the video of the MSC Cruises campaign "THE SEA, EVEN MORE ...”

For more information, go to: http://www.mscpressarea.com/en_EN

ABOUT MSC CRUISES

MSC Cruises is the world's largest private cruise company, leader in Europe and South America.
A pioneer in the cruise world, the company is one of the youngest in the industry, and has achieved growth of 800% during its first ten years, gradually building up its international reputation.
The company's headquarters are in Geneva, Switzerland.

Today, the MSC Cruises fleet includes 16 ultramodern vessels, with an elegant and resolutely innovative design, offering an unequaled vacation experience with authentic gastronomy, an award-winning entertainment offer, numerous possibilities for relaxation, comfortable accommodation and a impeccable service and great expertise.

As part of an investment plan of 13.6 billion euros never seen in the cruise industry, the company's fleet will expand to 29 cruise ships by 2027.
Today, MSC Cruises has designed 6 new classes of large vessels, counting only prototypes aiming to constantly push the limits of maritime architecture and design, and an ultra-luxury class with revolutionary amenities for the comfort of its hosts.

MSC Cruises has a great sense of responsibility towards the people and the environment in which it operates.
The company therefore shows the greatest respect for the oceans and seas of the planet, and has never ceased to set up ever more innovative devices to limit the environmental impact on its routes.

MSC Cruises vacations are sold worldwide, in 81 countries.
The company has more than 30,500 employees worldwide, on board and ashore.
MSC Cruises is part of the MSC Group, which includes leading companies in the fields of transport and logistics.